Three Signs That your Small Business Needs to Reevaluate its Content Marketing Strategy

You're stuck. Everywhere you look, thousands of businesses are skyrocketing revenue with content marketing -- but you're failing to drive any results. No matter what you try, no matter how many "tips" or "hacks" you...

Five Ways for Small Businesses to Increase Sales During Slow Seasons

The holiday season is long gone, and as spring begins to turn into summer, it becomes ever more challenging to increase sales. So how do you keep momentum moving forward in a slow market?...

A Quick Guide to Professional Voicemail Greetings

It’s so important to follow good telephone etiquette when talking with your customers on the phone. Whether you realize it or not, you are leaving an impression. But what about when you aren’t able to...

Five Simple Steps to Creating an Optimized Call to Action

As a marketer, getting an optimized call to action may seem simple but without experience and proper testing, it's not as easy as it seems.  However, the impact of a few simple words can...

Improve Your Open Rates With These 12 Subject Line Tweaks

It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Good email subject lines can make...

5 Smart Strategies to Boost Customer Retention in 2018

If you're in marketing, you probably spend a lot of time and money trying to generate and nurture new leads, to bring new customers into your business. That is as it should be, and a...

[Guide] How to Design the Perfect Email Newsletter

First impressions matter — especially in the inbox. If you’re still using a personal email account (like Gmail, Yahoo, or AOL) to send your email newsletter, you’re missing out on key design features that make your newsletter...

Why Bad Reviews are Actually Great Business Opportunities

"If I could give a half star, I would..." "Worst meal I've ever eaten..." "Terrible customer service..." Online reviews have the tendency to bring out a person's dramatic side.  For small business owners who are deeply...

5 Ways to Ensure Your Small Business is Safe from Cyber Attacks

Did you know that 50% of small businesses have been targeted by cyber attacks and breached in the past 12 months? (Source: Ponemon Institute, 2016) It’s time to stop ignoring the risks of cyber attacks...

2018 Business Resolution: Plan on a Menu-Driven Mobile Website

The small business owner has several challenges to face when thinking about starting a business, not the least of which is starting and maintaining an effective web presence.  If you are not an IT...