5 Smart Strategies to Boost Customer Retention in 2018

If you're in marketing, you probably spend a lot of time and money trying to generate and nurture new leads, to bring new customers into your business. That is as it should be, and a...

[Guide] How to Design the Perfect Email Newsletter

First impressions matter — especially in the inbox. If you’re still using a personal email account (like Gmail, Yahoo, or AOL) to send your email newsletter, you’re missing out on key design features that make your newsletter...

Why Bad Reviews are Actually Great Business Opportunities

"If I could give a half star, I would..." "Worst meal I've ever eaten..." "Terrible customer service..." Online reviews have the tendency to bring out a person's dramatic side.  For small business owners who are deeply...

5 Ways to Ensure Your Small Business is Safe from Cyber Attacks

Did you know that 50% of small businesses have been breached in the past 12 months? (Source: Ponemon Institute, 2016) It’s time to stop ignoring the risks and take action. Cyber attacks have become a real...

2018 Business Resolution: Plan on a Menu-Driven Mobile Website

The small business owner has several challenges to face when thinking about starting a business, not the least of which is starting and maintaining an effective web presence.  If you are not an IT...

60 Percent of Small Businesses Don’t Use Email Marketing–Don’t Be One of Them

Email marketing. Yawn. Endless digital marketing agencies will try and sell you that email is passe and to succeed as a small business you need to have a robust Snapchat and Instagram strategy. Well, plainly, they're wrong. Unless,...

Resources to Check Out for Your Woman-Owned Business

Women make up 38 percent of all businesses in the U.S. but tend to be underrepresented in the business world. The many hurdles they face, especially when it comes to receiving financing, make them have to...

5 Tips For Your Next Email Blast

Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are five simple tips for your next email blast, or eblast. Don’t...

What Google Wants You To Know About SEO

Since their beginnings at Stanford University, Google has risen to the top of their class in web-related products and services. Google has been around since the mid-to-late 1990’s, echoing the release of public access...

6 Tips for Effective Holiday Email Marketing

The holiday season is, for many businesses, the most profitable time of year. Holiday email marketing is one of the most effective ways to maximize your profits during November and December. However, you have...