How to Make Your Small Business’s E-Blast Stand Out From the Crowd

We are all bombarded with a daily flood of emails. This makes it easier than ever before for special offers, promotions, and other marketing e-blasts to quickly find their way to the trash folder...

What is Data-Driven Marketing and How Can it Impact Your Small Business?

As consumer insight data continues to advance, small businesses and large corporations alike are depending on data driven marketing strategies. But what exactly is data-driven marketing and how can you utilize it to help...

3 Tips to Boost your Online Conversion Rate

Marketing your small business can be challenging, and when visitors land on your site, but fail to convert, it can be disheartening. You spent time and effort to get them there, and more often...

Email Marketing Campaigns and Crafting Consistent Content

Email marketing is a proven method for effectively communicating your brand's message with recipients. Offers and promotions are the types of emails that are welcome with current and potential customers, but there is much...

Three Signs That your Small Business Needs to Reevaluate its Content Marketing Strategy

You're stuck. Everywhere you look, thousands of businesses are skyrocketing revenue with content marketing -- but you're failing to drive any results. No matter what you try, no matter how many "tips" or "hacks" you...

Five Ways for Small Businesses to Increase Sales During Slow Seasons

The holiday season is long gone, and as spring begins to turn into summer, it becomes ever more challenging to increase sales. So how do you keep momentum moving forward in a slow market?...

A Quick Guide to Professional Voicemail Greetings

It’s so important to follow good telephone etiquette when talking with your customers on the phone. Whether you realize it or not, you are leaving an impression. But what about when you aren’t able to...

Five Simple Steps to Creating an Optimized Call to Action

As a marketer, getting an optimized call to action may seem simple but without experience and proper testing, it's not as easy as it seems.  However, the impact of a few simple words can...

Improve Your Open Rates With These 12 Subject Line Tweaks

It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Good email subject lines can make...

5 Smart Strategies to Boost Customer Retention in 2018

If you're in marketing, you probably spend a lot of time and money trying to generate and nurture new leads, to bring new customers into your business. That is as it should be, and a...