How to Make Your Small Business’s E-Blast Stand Out From the Crowd

We are all bombarded with a daily flood of emails. This makes it easier than ever before for special offers, promotions, and other marketing e-blasts to quickly find their way to the trash folder...

Improve Your Open Rates With These 12 Subject Line Tweaks

It’s been said many times that you shouldn’t judge a book by its cover. But when it comes to your marketing email, no one seems to have a problem with making a snap decision. Good email subject lines can make...

[Guide] How to Design the Perfect Email Newsletter

First impressions matter — especially in the inbox. If you’re still using a personal email account (like Gmail, Yahoo, or AOL) to send your email newsletter, you’re missing out on key design features that make your newsletter...

60 Percent of Small Businesses Don’t Use Email Marketing–Don’t Be One of Them

Email marketing. Yawn. Endless digital marketing agencies will try and sell you that email is passe and to succeed as a small business you need to have a robust Snapchat and Instagram strategy. Well, plainly, they're wrong. Unless,...

5 Tips For Your Next Email Blast

Getting ready to send your next email blast and wondering what you can do to improve your results? This post was written for you. Here are five simple tips for your next email blast, or eblast. Don’t...

6 Tips for Effective Holiday Email Marketing

The holiday season is, for many businesses, the most profitable time of year. Holiday email marketing is one of the most effective ways to maximize your profits during November and December. However, you have...

What’s the Best Length for My Email Newsletter?

I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the...

How to Retain Customers in 7 Easy Steps

For many businesses, reaching new customers is a top priority. You’re eager to expand your audience, make new connections, and ultimately, grow your business. But once you gain new customers, how many of them actually come back...

4 Tips to Get the Most Out of the Business Cards You Collect

For SMB professionals, business can depend on our ability to build and maintain our network; driving new conversations with existing customers as well as generating new leads. Often the most impactful way to develop...

How to Write a Persuasive Marketing Email

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without...
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