6 Tips for Effective Holiday Email Marketing

The holiday season is, for many businesses, the most profitable time of year. Holiday email marketing is one of the most effective ways to maximize your profits during November and December. However, you have...

Entrepreneur Spotlight – When starting a consulting firm, it pays to leverage connections

When you make the decision to leave big corporate and strike out on your own in starting a consulting firm, it pays to leverage your network and focus on personalized service to build your...

Entrepreneur Spotlight With Endless Games Co-Founder

November is Entrepreneur Month as well as the Month when we celebrate small business Saturday.  The SmallBizRising crew is featuring success stories from small business owners and entrepreneurs from around the country and in...

What’s the Best Length for My Email Newsletter?

I know you want a definitive answer. So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the...

4 Steps to Create a Successful Customer Referral Program for your Small Business

Customer referral programs can be a huge source of revenue for your small business.  Odds are your business is already generating new leads through referrals from existing customers. For example, according to Deloitte, businesses get, on...

How to Retain Customers in 7 Easy Steps

For many businesses, reaching new customers is a top priority. You’re eager to expand your audience, make new connections, and ultimately, grow your business. But once you gain new customers, how many of them actually come back...

3 Best Practices for Interacting with Vendors  

Contractors, vendors and freelancers of all kinds are often an integral part of SMB success. For business owners, contracting outside help for specific and one-off tasks is an easy path to savings on employee...

3 Design Myths That Might be Damaging your Brand

Goldfish have a three second memory. Swallowed chewing gum will stay in your stomach for seven years. The Great Wall of China is the only man-made structure visible from space. Today, we know those “facts”...

4 Tips to Get the Most Out of the Business Cards You Collect

For SMB professionals, business can depend on our ability to build and maintain our network; driving new conversations with existing customers as well as generating new leads. Often the most impactful way to develop...

How to Write a Persuasive Marketing Email

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without...
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