4 Steps to Create a Successful Customer Referral Program for your Small Business

Customer referral programs can be a huge source of revenue for your small business.  Odds are your business is already generating new leads through referrals from existing customers. For example, according to Deloitte, businesses get, on...

How to Retain Customers in 7 Easy Steps

For many businesses, reaching new customers is a top priority. You’re eager to expand your audience, make new connections, and ultimately, grow your business. But once you gain new customers, how many of them actually come back...

3 Best Practices for Interacting with Vendors  

Contractors, vendors and freelancers of all kinds are often an integral part of SMB success. For business owners, contracting outside help for specific and one-off tasks is an easy path to savings on employee...

3 Design Myths That Might be Damaging your Brand

Goldfish have a three second memory. Swallowed chewing gum will stay in your stomach for seven years. The Great Wall of China is the only man-made structure visible from space. Today, we know those “facts”...

4 Tips to Get the Most Out of the Business Cards You Collect

For SMB professionals, business can depend on our ability to build and maintain our network; driving new conversations with existing customers as well as generating new leads. Often the most impactful way to develop...

How to Write a Persuasive Marketing Email

When you send a marketing email, it’s a bit different from a regular email. You’re not just sharing information, you’re trying to drive engagement that supports your business in some way. You’re trying to drive action without...

The Small Business Marketing Trick That No One Told You About

When you run your own small business, there is a good chance that you wear a variety of hats and may have trouble keeping up with every function of your business. Because finances are...

7 Mantras All Small Business Owners Should Live By

It's National Small Business Week - a week created by the U.S. Small Business Administration to celebrate American small businesses, their owners, and impact these entrepreneurs have on our economy. And in celebration, we gathered 7 mantras...

Stay Secure on Cyber Monday

Thinking of shopping today? Maybe you want to spend some of your business revenue on investments for the upcoming year (you know, grab those end-of-year supplies)? Or, maybe you're just looking to do some...

3 Ways to Get The Word Out About Your Small Business

Advertising is expensive and doesn’t always fit into your small business budget.  There are lots of customers out there who want answers.  They're chatting with each other as we speak.  Join the conversation —...
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