Three Signs That your Small Business Needs to Reevaluate its Content Marketing Strategy

You're stuck. Everywhere you look, thousands of businesses are skyrocketing revenue with content marketing -- but you're failing to drive any results. No matter what you try, no matter how many "tips" or "hacks" you...

5 Smart Strategies to Boost Customer Retention in 2018

If you're in marketing, you probably spend a lot of time and money trying to generate and nurture new leads, to bring new customers into your business. That is as it should be, and a...

Why Bad Reviews are Actually Great Business Opportunities

"If I could give a half star, I would..." "Worst meal I've ever eaten..." "Terrible customer service..." Online reviews have the tendency to bring out a person's dramatic side.  For small business owners who are deeply...

Entrepreneur Spotlight – When starting a consulting firm, it pays to leverage connections

When you make the decision to leave big corporate and strike out on your own in starting a consulting firm, it pays to leverage your network and focus on personalized service to build your...

Getting Started with Social Media for Business

Social media doesn’t have to be scary. Just like the first time you used a smart phone or the first time you used a new computer, you need to take the time to acquire...